Responsible Drinking is Important to Us
Enjoying our wine responsibly is of key importance to us. We are committed to the goal of promoting and establishing a safe and responsible drinking culture. We ensure all our bottle labels inform our consumers on the number of standard drinks per bottle.
Responsible consumption isn’t just about how much we drink but also how and when we drink and the impact our drinking behaviour has on others. It includes not drinking at all where the effects of alcohol could put someone else’s safety or health at risk.
- Don’t drink & drive: nominate a designated driver
- Pace yourself and alternate water and soft drinks with alcoholic drinks.
- Eat before you drink and while you’re drinking. Food slows the absorption of alcohol in the body.
- Never drink and drive. Choose a designated driver before you leave home, or investigate your taxi and public transport options.
- Be aware of standard drink sizes and do not underestimate your consumption.
WHAT IS A STANDARD DRINK?
A standard drink is any drink containing 10 grams of alcohol. One standard drink always contains the same amount of alcohol regardless of container size or alcohol type, that is beer, wine, or spirit. A standard drink is a unit of measurement. In the same way one metre measures a particular distance travelled, one standard drink measures a particular amount of alcohol consumed.
WHAT IS THE STANDARD DRINK USED FOR?
Instead of counting glasses or containers, drinkers count standard drinks as a way of keeping track of how much alcohol they consume. Counting standard drinks is a much more reliable measure of how much alcohol is consumed compared to counting glasses, bottles, or cans. Counting glasses, bottles, or cans of alcohol can be misleading because they can contain varying amounts of alcohol. The consumption limits in the Australian Alcohol Guidelines are based on the standard drink concept.